One of Alan Mulally’s objectives since becoming CEO at Ford in 2006 has been to develop products on a worldwide basis. This sounds familiar, if only because another Ford CEO, Alex Trotman, did the same thing back in the 1990s. This approach resulted in products such as the Contour (not a rip-roaring success) and the original Focus (which was).
In between the Focus going on sale in the U.S. as a 2000 model and Mulally taking over, product development in Europe and North America took off in different directions. Hence, Europe was rewarded with a heavily reworked second-generation Focus in 2004. The next year, North America got a warmed-over version of the first-gen Focus sedan and hatchback.
In between the Focus going on sale in the U.S. as a 2000 model and Mulally taking over, product development in Europe and North America took off in different directions. Hence, Europe was rewarded with a heavily reworked second-generation Focus in 2004. The next year, North America got a warmed-over version of the first-gen Focus sedan and hatchback.
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